Plausible Analytics is an open source, cookie-free web analytics platform and the most popular privacy-respecting alternative to Google Analytics. We rate it 80/100 — an excellent choice for indie developers, small businesses, and privacy-conscious teams who want accurate, actionable stats without the compliance overhead of traditional analytics tools.

What is Plausible Analytics?

Plausible was founded by Uku Täht in Estonia and publicly launched on April 29, 2019. The premise was refreshingly simple: web analytics should be useful, lightweight, and respectful of user privacy — not a surveillance engine. Plausible is built on Elixir/Phoenix with ClickHouse for its analytics database, making it extremely fast even at scale. By 2026, it has attracted 16,000+ paying subscribers, tracked over 260 billion pageviews, and amassed 24,500+ GitHub stars.

Unlike Google Analytics — which relies on cookies, collects personal data, and requires cookie consent banners — Plausible tracks aggregate metrics only, stores no personal information, and is fully compliant with GDPR, CCPA, and PECR out of the box. Its tracking script is just 1 KB, roughly 75 times smaller than Google Analytics.

Plausible Analytics dashboard — all key web metrics on a single page — Plausible's single-page dashboard: visitors, bounce rate, top pages, referrers, and conversions — all visible at a glance.

Key Features of Plausible Analytics

Single-Page Dashboard: Every important metric lives on one screen — unique visitors, pageviews, bounce rate, session duration, top sources, top pages, countries, devices, and goals. No drilling into sub-menus.
Cookie-Free Tracking: Plausible uses a privacy-first measurement technique that requires no cookies and collects no personal data, eliminating the need for cookie consent banners entirely.
1 KB Script: The tracking snippet is approximately 1 KB — versus ~73 KB for Google Analytics 4 — resulting in faster page loads and better Core Web Vitals scores.
AI Tool Traffic Monitoring: A recently added feature lets you see exactly how much traffic arrives from AI assistants like ChatGPT, Perplexity, and Claude — increasingly important as AI-driven discovery grows.
Real-Time Dashboard: The dashboard updates every 30 seconds, giving near-live visibility into current visitors and active campaigns.
Conversion Funnels & Goals: Codeless goal tracking lets you monitor form submissions, button clicks, file downloads, and custom events without writing JavaScript. Funnel analysis shows exactly where visitors drop off.
Search Console Integration: Connect Google Search Console to see organic keyword data and SEO performance directly inside your Plausible dashboard.
Open Source & Self-Hostable: The full codebase is available on GitHub under AGPL-3.0. A Community Edition (CE) lets you self-host for free, though it lacks some cloud-only features.

Plausible Analytics — privacy-friendly web analytics overview — Plausible Analytics: real-time stats, goal conversions, and traffic sources in a clean, clutter-free interface.

What Users Say About Plausible Analytics

Plausible earns a 4.7/5 on G2 and 4.8/5 on Capterra, with praise concentrated on three things: simplicity, privacy compliance, and accurate data. On Reddit's r/webdev and r/selfhosted, the most common sentiment is "set it and forget it" — users appreciate seeing meaningful numbers rather than GA4's complex event-based model. One frequently upvoted comment: "The fact that you can see all your metrics in one page is a breath of fresh air."

The recurring complaints are equally consistent: Plausible lacks heatmaps, session replay, and user-flow visualization — features that tools like Hotjar and PostHog provide. A minority of users have also reported slow or unhelpful customer support responses for edge-case bugs. Additionally, some self-hosters find the Community Edition lagging behind the cloud version in features.

Plausible Analytics Pricing

All paid plans include a 30-day free trial (no credit card required). There is no permanent free cloud plan, but the open source Community Edition is free to self-host.

Plan	Price	Key Limits
Starter	$9/month	10,000 pageviews/mo, 1 site
Growth	$14/month	100,000 pageviews/mo, 3 sites, team members
Business	$19/month	500,000 pageviews/mo, all features
Enterprise	Custom	Unlimited pageviews, dedicated support, SLA
Community Edition	Free	Self-hosted, open source (AGPL), limited features vs cloud

Annual billing saves approximately 33% across all tiers. Pricing scales up in increments based on monthly pageviews — the $9 Starter plan handles sites up to 10k pageviews, which covers most personal projects and small businesses.

Who Should Use Plausible Analytics?

Best for: Indie developers, bloggers, SaaS founders, and small-to-medium businesses that want accurate traffic data without GDPR headaches. Also ideal for developers in the EU where cookie consent law enforcement is strict, and for anyone building on privacy as a product differentiator.

Not ideal for: Enterprise marketing teams requiring deep funnel analysis, cohort tracking, user-level behavioral analytics, heatmaps, or A/B testing. Large e-commerce operations that need granular product analytics will likely outgrow Plausible's feature set and should consider PostHog or Mixpanel instead.

Pros and Cons

Pros:

Setup takes under 5 minutes — paste one script tag and you're live
No cookie consent banner required — fully GDPR, CCPA, and PECR compliant by design
1 KB tracking script improves page performance versus GA4's 73 KB payload
Transparent, bootstrapped company — EU-owned and operated, data stored in the EU
Open source (AGPL-3.0) with active community and 24,500+ GitHub stars
99.99% uptime SLA over the past 90 days

Cons:

No free cloud tier — paid plans start at $9/month (though a 30-day trial is available)
No heatmaps, session replay, or user-level tracking — by design, but a real limitation for conversion optimization
Community Edition lags behind cloud in features and requires DevOps knowledge to maintain
Customer support has received mixed reviews for complex issues

Alternatives to Plausible Analytics

Umami is the closest open source competitor — fully free to self-host, similar privacy-first approach, but with less polish and fewer integrations. PostHog is significantly more powerful, offering session replay, feature flags, and product analytics, but its complexity and pricing reflect that ambition. Fathom Analytics is the most direct cloud competitor — similar philosophy and pricing, though Plausible has a more active open source community and more frequent updates.

Verdict: Is Plausible Analytics Worth It?

At $9/month, Plausible Analytics is one of the best value analytics tools available for small sites and privacy-conscious developers. The single-page dashboard, zero-cookie architecture, and open source codebase make it the default recommendation for anyone who has ever felt overwhelmed by Google Analytics 4 or concerned about EU privacy law. Its limitations — no heatmaps, no session replay, no free cloud plan — are real but intentional trade-offs. If you need behavioral analytics or enterprise-grade features, look elsewhere. But if you want clean, accurate traffic data with zero compliance overhead, Plausible earns its 80/100 rating.

Frequently Asked Questions

Is Plausible Analytics free?: Plausible does not offer a free cloud plan, but a 30-day free trial is available without a credit card. The open source Community Edition can be self-hosted for free, though it requires a server to run. Paid cloud plans start at $9/month.
What platforms does Plausible Analytics support?: Plausible is a web-based tool. Any website can add the 1 KB tracking script. No mobile SDK is provided, but the Plausible dashboard is fully responsive and accessible from any browser.
How does Plausible compare to Google Analytics?: Plausible is far simpler, privacy-safe, and requires no cookie consent. Google Analytics 4 is free and far more powerful for advanced tracking, cohort analysis, and advertising attribution. If data privacy compliance and simplicity are priorities, Plausible wins. If you need deep funnel analysis or Google Ads integration, stick with GA4.
Is Plausible Analytics open source?: Yes. Plausible is open source under the AGPL-3.0 license. The full source code is available at github.com/plausible/analytics. A self-hostable Community Edition is maintained separately from the cloud product.
Does Plausible use cookies?: No. Plausible uses a privacy-first measurement approach that requires no cookies and collects no personal data. This means no cookie consent banners are required on your site.

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Plausible Analytics