Tally

Tally is a no-code form builder that lets you create unlimited forms and collect unlimited submissions on a free plan that almost no competitor matches. We rate it 87/100 — the best free Typeform alternative for solo founders, marketers, and small teams who want professional forms without paying per submission.

What is Tally?

Tally is a Belgian–Bulgarian bootstrapped startup founded by Marie Martens and Filip Minev, with its public launch in September 2020. The product passed $2M ARR in 2024 with a team of five and continues to be 100% bootstrapped — no VC, no fundraising round on record. Today Tally is used by teams at Notion, Make, Glovo, Buy Me a Coffee, and Rakuten, according to logos on its homepage.

The pitch is simple: every "expensive" feature on Typeform — conditional logic, calculated fields, file uploads, payment collection — is free on Tally. The editor itself is a Notion-style document where you type a question and Tally turns it into a form block. There's no template-shopping required; you just start writing.

Key Features of Tally

• Unlimited forms and submissions on the free plan — most competitors cap free tiers at 10 questions or 100 monthly responses. Tally has no such cap; the only limits are reasonable fair-use thresholds.
• Conditional logic and calculations — branch questions, hide fields, run scoring formulas, and pass values into hidden inputs. All of this is included free.
• Stripe payments on the free plan — collect one-off payments, donations, or subscriptions directly inside a form. Tally takes a 0% platform fee on the Pro plan and a small platform fee on Free.
• Block-based, Notion-style editor — the page itself is the canvas. Slash commands insert short text, long text, multiple choice, dropdown, file upload, signature, payment, hidden field, and 30+ other block types.
• 100+ integrations — direct integrations with Google Sheets, Notion, Airtable, Slack, Mailchimp, HubSpot, ConvertKit, Zapier, Make, n8n, plus webhooks for everything else.
• Embeds and self-hosted forms — embed forms as full-page, popup, slider, or inline. Custom domains are available on Pro.

What Users Say About Tally

On G2, Tally averages 4.8/5 across user reviews — higher than Typeform's 4.5 — with category-leading scores for conditional logic (9.4) and quality of support (9.2). On Capterra and Product Hunt, the consistent praise is "I can't believe this is free" and "the editor feels like Notion." The recurring complaint is two-fold: the conversational, one-question-at-a-time mode does not feel as polished as Typeform's, and the built-in analytics are basic — most teams pipe submissions to Sheets or a BI tool to do real reporting. Several Reddit threads in r/nocode and r/startups also flag that Tally lacks HIPAA compliance, so it's not a fit for U.S. healthcare data collection.

Tally Pricing

Tally has three tiers. The Free plan is the marquee feature — the company calls it "free forever, no credit card" and means it.

Plan	Price	Key Limits and Features
Free	$0/month	Unlimited forms, unlimited submissions, conditional logic, file uploads, Stripe payments, 100+ integrations, Tally branding shown
Pro	$29/month	Remove Tally branding, custom domains, custom CSS, partial submissions, team workspaces, 30-day version history, 0% payment platform fee
Business	$89/month	Everything in Pro plus 90-day version history, automated data retention rules, email verification on form fields

Annual billing is available with the equivalent of two months free. There is no per-seat pricing — every plan includes unlimited team members.

Who Should Use Tally?

Best for: Solo founders, indie hackers, no-code marketers, and small teams that need a serious form builder without a serious bill. Especially strong for waitlists, job applications, customer feedback, lead-gen quizzes, donation pages, and order forms with Stripe.

Not ideal for: Teams that need HIPAA, SOC 2 Type II with custom audit reports, or enterprise SSO across thousands of seats — those use cases are better served by Jotform Enterprise or Typeform's higher tiers. Brands whose form experience is a core part of their identity may also prefer Typeform's more cinematic conversational mode.

Pros and Cons

Pros:

• Genuinely unlimited free plan — not a 14-day trial, not a 100-response cap
• Editor is the fastest of any form builder on the market; new users finish their first form in under 10 minutes
• Stripe payments and conditional logic on the free plan, which Typeform reserves for paid tiers
• Bootstrapped, profitable, and improving steadily — no VC pressure to raise prices or add lock-in
• Top-tier G2 ratings for support, with the founders frequently visible in user threads

Cons:

• Conversational, one-question-at-a-time mode looks plain compared to Typeform
• Native analytics are basic — most teams export to Sheets or BI tools
• No HIPAA-compliant tier; not suitable for protected health information
• Limited offline support — Tally is web-only, no native desktop or mobile app

Alternatives to Tally

Typeform — the design and conversational-feel benchmark. Free tier is heavily capped; pricing starts at $25/month for 100 responses. Pick Typeform if your form is the brand experience.

Fillout — closer feature parity with Tally on a paid plan; stronger templates and Airtable integrations. Free tier exists but with response caps.

Google Forms — free and unlimited, but the editor is dated, branding is fixed, and there is no Stripe, no conditional logic UI, and no real customization.

Jotform — has HIPAA, SOC 2, and 10,000+ templates, but the editor is form-builder-classic and the free plan caps at 100 monthly submissions.

Verdict: Is Tally Worth It?

For most people the question isn't whether Tally is worth $29/month — it's whether anything else is. The free plan covers 90% of real-world form needs, and the Pro upgrade pays for itself the moment you want a custom domain or to remove branding. We rate Tally 87/100: it is, by some margin, the best free form builder on the market, and competitive with paid tools two and three times its price. The deductions are entirely about the things Tally does not do — enterprise compliance, polished conversational mode, deep analytics — not about the things it does, which it does very well.

Frequently Asked Questions

Is Tally free?

Yes. Tally has a free plan with unlimited forms and unlimited submissions, including conditional logic, file uploads, Stripe payments, and 100+ integrations. Paid plans start at $29/month and unlock branding removal, custom domains, and custom CSS.

What platforms does Tally support?

Tally is a web app and works in any modern browser on macOS, Windows, Linux, iOS, and Android. There is no native desktop or mobile app.

How does Tally compare to Typeform?

Tally is significantly cheaper and has a more generous free tier — Typeform caps free responses; Tally does not. Typeform's conversational, one-question-at-a-time experience and animations are more polished. For most form use cases Tally wins on price-to-feature ratio; if your form is a branded experience, Typeform is still the design benchmark.

Is Tally open source?

No. Tally is a closed-source, bootstrapped commercial product. Open-source alternatives include Formbricks and Forms by HeyForm.

Does Tally support payments?

Yes. Tally integrates with Stripe and supports one-time payments, recurring subscriptions, and donations directly from a form. Free-plan submissions include a small platform fee; the Pro plan removes the fee.